This project is Shake Shack's monthly planner design. This planner was made as special merchandise for the year-end event. The goal was to create a planner that replicates the feeling of holding a real burger in hand. I was responsible for all stages of this project from initial ideation to choosing the right papers and materials to designing the interior layout to print productions to overall project managing. Decisions were further developed at internal discussions with the Creative Director from Studio KIO and the marketing team from Shake Shack Korea.
Shake Shack Monthly Planner
Package, Book Design
Studio KIO
Package, Book Design
Studio KIO
Client
Shake Shack (SPC Korea)
My Role
Ideation, Research, Package Design, Layout Design, Pre-Press, Project Managing
Shake Shack (SPC Korea)
My Role
Ideation, Research, Package Design, Layout Design, Pre-Press, Project Managing
