Interbrand’s Seoul office was in charge of the overall graphic design for Pyeongchang Olympics 2018, and this was my proposal. The 2018 Winter Olympics was held in Korea. My idea started by searching for something original from Korea. Then I thought of the Korean writing system Hangul and ways to use its iconic letter form as a leading graphic motif. I used minimalistic lines and shapes along with the usage of the primary colours that correspond with Korea’s own design aesthetic and colour palette.
Pyeongchang 2018 Olympics Visual Identity
Graphic Design
Interbrand
Graphic Design
Interbrand
Client
Pyeongchang Olympics Committee
My Role
Research, Graphic Design
Pyeongchang Olympics Committee
My Role
Research, Graphic Design
